{"title":"Blauer","description":"\u003ch2 class=\"h1\"\u003e\u003cstrong\u003eFashion and Uniforms\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"h1\"\u003e\u003cspan class=\"s1\"\u003e\u003cstrong\u003eBlauer is the fashion brand that treasures and renews the tradition of American outerwear.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eFounded in Boston in 1936 to supply the police, the navy and other armed forces with technical clothing, today Blauer reinterprets the concept of uniform for independent and cosmopolitan men and women who are sensitive to quality, authenticity and performing materials.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0670\/3572\/6137\/files\/HERITAGE00_480x480.jpg?v=1709481191\" alt=\"\" width=\"563\" height=\"313\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0670\/3572\/6137\/files\/HERITAGE00_480x480.jpg?v=1709481191\"\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"h1\"\u003e\u003cstrong\u003eAn American story\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"h1\"\u003e\u003cspan class=\"s1\"\u003e\u003cstrong\u003eThe story of Blauer is linked to the American dream.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eFounded in Boston by Louis Blauer in 1936, the company started producing its own garments in the fifties. The light grey waterproof jacket it developed was soon adopted by the army, the marines and the air force.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eResearch into materials, solutions and cuts for garments for both men and women led the firm to become universally recognized as the best manufacturer of uniforms for public services. It retains this position of leadership today.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eIn 2001, the Italian fashion holding company FGF Industry signed a licensing agreement with Blauer to introduce the brand into the fashion market.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eIn 2017, FGF acquired 50% of the brand.\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eSource: \u003ca href=\"https:\/\/www.blauerusa.com\/en\/an-american-brand\"\u003eBlauerUSA\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/3572\/6137\/collections\/996BE23A-FA61-4C21-A085-280DCA8A3268.jpg?v=1708603333","url":"https:\/\/talkaboutlux.gr\/en\/collections\/blauer.oembed","provider":"Talk About Lux","version":"1.0","type":"link"}