{"title":"Prada","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePrada S.p.A.\u003c\/b\u003e is an Italian luxury \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Italian_fashion#Italian_fashion_houses,_designers_and_luxury_brands\" title=\"Italian fashion\"\u003efashion house\u003c\/a\u003e founded in 1913 in \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Milan\" title=\"Milan\"\u003eMilan\u003c\/a\u003e by \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Mario_Prada\" title=\"Mario Prada\"\u003eMario Prada\u003c\/a\u003e. It specializes in leather handbags, travel accessories, shoes, \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Ready-to-wear\" title=\"Ready-to-wear\"\u003eready-to-wear\u003c\/a\u003e, and other fashion accessories. Prada licenses its name and branding to \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Luxottica\" title=\"Luxottica\"\u003eLuxottica\u003c\/a\u003e for eyewear\u003csup id=\"cite_ref-3\" class=\"reference\"\u003e\u003c\/sup\u003e and \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/L%27Or%C3%A9al\" title=\"L'Oréal\"\u003eL’Oréal\u003c\/a\u003e for fragrances and cosmetics.\u003csup id=\"cite_ref-4\" class=\"reference\"\u003e\u003c\/sup\u003e\u003c\/p\u003e\n\u003cp\u003eFounded in 1913 and named for the family of founder Mario Prada, the company originally sold imported English animal goods before transitioning to waterproof nylon fabrics in the 1970s under the leadership of Mario's granddaughter, \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Miuccia_Prada\" title=\"Miuccia Prada\"\u003eMiuccia Prada\u003c\/a\u003e and her husband \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Patrizio_Bertelli\" title=\"Patrizio Bertelli\"\u003ePatrizio Bertelli\u003c\/a\u003e. By the 1990s, Prada was perceived as a luxury brand, a designation credited to originality in its designs. To further the business, Miuccia Prada founded \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Miu_Miu\" title=\"Miu Miu\"\u003eMiu Miu\u003c\/a\u003e as a subsidiary of Prada around this time period; the company additionally partnered with \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/LVMH\" title=\"LVMH\"\u003eLVMH\u003c\/a\u003e to acquire a joint stake in \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Fendi\" title=\"Fendi\"\u003eFendi\u003c\/a\u003e; Prada further assisted LVMH in its failed takeover of \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Gucci\" title=\"Gucci\"\u003eGucci\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe brand struggled through the late 2000s and early to mid 2010s, which included a failed \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Initial_public_offering\" title=\"Initial public offering\"\u003einitial public offering\u003c\/a\u003e on the \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Hong_Kong_Stock_Exchange\" title=\"Hong Kong Stock Exchange\"\u003eHong Kong Stock Exchange\u003c\/a\u003e, though began a resurgence in popularity entering into the 2020s. Miuccia Prada and Bertelli, both entering old age, began a transition in leadership to their children in the 2020s, bringing in former Luxottica CEO \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Andrea_Guerra_(businessman)\" title=\"Andrea Guerra (businessman)\"\u003eAndrea Guerra\u003c\/a\u003e to lead the company for the years during the transition. The house presently sees annual revenue in the billions of Euros, making €4.2 billion in 2022 with profit that same year totaling to €776 million; furthermore, Prada and less so Miu Miu are seen as having very high desirability among consumers across various reports.\u003csup id=\"cite_ref-5\" class=\"reference\"\u003e\u003c\/sup\u003e\u003csup id=\"cite_ref-6\" class=\"reference\"\u003e\u003c\/sup\u003e\u003csup id=\"cite_ref-7\" class=\"reference\"\u003e\u003c\/sup\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan class=\"mw-headline\" id=\"History\"\u003eHistory\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cspan class=\"mw-headline\" id=\"Founding\"\u003eFounding\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eThe company started in 1913 by Mario Prada and his brother Martino as \u003ci\u003eFratelli Prada\u003c\/i\u003e, a leather goods shop in Milan. \u003csup id=\"cite_ref-lifeinitaly_8-0\" class=\"reference\"\u003e\u003c\/sup\u003e\u003csup id=\"cite_ref-pradagroup_9-0\" class=\"reference\"\u003e\u003c\/sup\u003eInitially, the shop sold animal goods, imported English steamer trunks, and handbags.\u003c\/p\u003e\n\u003cp\u003eMario Prada did not believe women should have a role in business, so he prevented female family members from entering his company. Ironically, Mario's son had no interest in the business,\u003csup id=\"cite_ref-elle.com_10-0\" class=\"reference\"\u003e\u003c\/sup\u003e so it was Mario's daughter Luisa who succeeded Mario and ran Prada for almost twenty years. Luisa's daughter, \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Miuccia_Prada\" title=\"Miuccia Prada\"\u003eMiuccia Prada\u003c\/a\u003e, joined the company in 1970, eventually taking over from Luisa in 1978.\u003csup id=\"cite_ref-britannica_11-0\" class=\"reference\"\u003e\u003c\/sup\u003e\u003c\/p\u003e\n\u003cp\u003eMiuccia began making waterproof backpacks out of \u003ci\u003ePocono\u003c\/i\u003e, a \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Nylon\" title=\"Nylon\"\u003enylon\u003c\/a\u003e fabric.\u003csup id=\"cite_ref-lifeinitaly_8-1\" class=\"reference\"\u003e\u003c\/sup\u003e She met Patrizio Bertelli in 1977, an Italian who had begun his own leather goods business at the age of 24, and he joined the company soon after. He advised Miuccia on company business, which she followed.\u003csup id=\"cite_ref-britannica_11-1\" class=\"reference\"\u003e\u003c\/sup\u003e It was his advice to discontinue importing English goods and to change the existing luggage.\u003c\/p\u003e\n\u003ch3\u003e\u003cspan class=\"mw-headline\" id=\"Development\"\u003eDevelopment\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eMiuccia inherited the company in 1978 by which time sales were up to U.S. $450,000. With Bertelli alongside her as business manager, Miuccia was allowed time to implement her creativity in the company's designs.\u003csup id=\"cite_ref-lifeinitaly_8-2\" class=\"reference\"\u003e\u003c\/sup\u003e She would go on to incorporate her ideas into the house of Prada that would change it.\u003csup id=\"cite_ref-lifeinitaly_8-3\" class=\"reference\"\u003e\u003c\/sup\u003e\u003c\/p\u003e\n\u003cp\u003eShe released her first set of backpacks and totes in 1979. They were made out of a tough military spec black nylon that her grandfather had used as coverings for steamer trunks. Initial success was not instant, as they were hard to sell due to the lack of advertising and high prices, but the lines would go on to become her first commercial hit.\u003csup id=\"cite_ref-britannica_11-2\" class=\"reference\"\u003e\u003c\/sup\u003e\u003c\/p\u003e\n\u003cp\u003eNext, Miuccia and Bertelli sought out wholesale accounts for the bags in upscale department stores and boutiques worldwide. In 1983, Prada opened a second boutique in the centre of the Galleria Vittorio Emanuele in Milan's shopping heart, on the site of the previous historic \"London House\" emporium run by Felice Bellini from 1870 to the 1960s, reminiscent of the original shop, but with a sleek and modern contrast to it.\u003c\/p\u003e\n\u003cp\u003eThe next big release was a nylon tote. That same year, the house of Prada began expansion across continental Europe and the United States by opening locations in prominent shopping districts within \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Florence,_Italy\" class=\"mw-redirect\" title=\"Florence, Italy\"\u003eFlorence\u003c\/a\u003e, Paris, \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Madrid\" title=\"Madrid\"\u003eMadrid\u003c\/a\u003e, and New York City. A shoe line was also released in 1984. In 1985 Miuccia released the \"classic Prada handbag\" that became an overnight sensation. Although practical and sturdy, its sleek lines and craftsmanship had a luxury that has become the Prada signature.\u003csup id=\"cite_ref-max.gruppoeditori.it_12-0\" class=\"reference\"\u003e\u003c\/sup\u003e\u003c\/p\u003e\n\u003cp\u003eIn 1987, Miuccia and Bertelli married. Prada launched its women's ready-to-wear collection in 1988, and the designs came to be known for their dropped waistlines and narrow belts. Prada's popularity increased when the fashion world took notice of its clean lines, opulent fabrics, and basic colors.\u003csup id=\"cite_ref-britannica_11-3\" class=\"reference\"\u003e\u003c\/sup\u003e\u003c\/p\u003e\n\u003cp\u003eThe logo for the label was not as obvious a design element as those on bags from other prominent luxury brands such as \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Louis_Vuitton\" title=\"Louis Vuitton\"\u003eLouis Vuitton\u003c\/a\u003e. It tried to market its lack of prestigious appeal, including of its apparel, by projecting an image of \"anti-status\" or \"inverse snobbery\".\u003c\/p\u003e\n\u003ch3\u003e\u003cspan class=\"mw-headline\" id=\"1990s\"\u003e1990s\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv role=\"note\" class=\"hatnote navigation-not-searchable\"\u003eSee also: \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Miu_Miu\" title=\"Miu Miu\"\u003eMiu Miu\u003c\/a\u003e\n\u003c\/div\u003e\n\u003cp\u003ePrada's originality made it one of the most influential fashion houses, and the brand became a premium status symbol in the 1990s.\u003c\/p\u003e\n\u003cp\u003eSales were reported at L 70 billion, or US$31.7 million, in 1998.\u003csup class=\"noprint Inline-Template Template-Fact\"\u003e[\u003ci\u003e\u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Wikipedia:Citation_needed\" title=\"Wikipedia:Citation needed\"\u003e\u003cspan title=\"This claim needs references to reliable sources. (December 2017)\"\u003ecitation needed\u003c\/span\u003e\u003c\/a\u003e\u003c\/i\u003e]\u003c\/sup\u003e Patrizio di Marco took charge of the growing business in the United States after working for the house in Asia. He was successful in having the Prada bags prominently displayed in department stores, so that they could become a hit with fashion editors. Prada's continued success was attributed to its \"working-class\" theme which, \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Ginia_Bellafante\" title=\"Ginia Bellafante\"\u003eGinia Bellafante\u003c\/a\u003e at \u003ci\u003eThe New York Times Magazine\u003c\/i\u003eproclaimed, \"was becoming chic in the high-tech, IPO-driven early 1990s.\" Furthermore, now husband and wife, Miuccia and Bertelli led the Prada label on a cautious expansion, making products hard to come by.\u003c\/p\u003e\n\u003cp\u003eIn 1992, the \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/High_fashion\" class=\"mw-redirect\" title=\"High fashion\"\u003ehigh fashion\u003c\/a\u003e brand \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Miu_Miu\" title=\"Miu Miu\"\u003eMiu Miu\u003c\/a\u003e, named after Miuccia's nickname, launched. Miu Miu catered to younger consumers and celebrities. By 1993 Prada was awarded the \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Council_of_Fashion_Designers_of_America\" title=\"Council of Fashion Designers of America\"\u003eCouncil of Fashion Designers of America\u003c\/a\u003e (CFDA) award for accessories.\u003c\/p\u003e\n\u003cp\u003e\u003csup id=\"cite_ref-lifeinitaly_8-5\" class=\"reference\"\u003e\u003c\/sup\u003eThe first ready-to-wear menswear collection was Spring\/Summer 1998.\u003csup id=\"cite_ref-auto1_13-0\" class=\"reference\"\u003e\u003c\/sup\u003e By 1994, sales were at US$210 million, with clothing sales accounting for 20% (expected to double in 1995). Prada won another award from the CFDA, in 1995 as a \"designer of the year\" 1996 witnessed the opening of the 18,000 ft² Prada boutique in \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Manhattan\" title=\"Manhattan\"\u003eManhattan\u003c\/a\u003e, New York, the largest in the chain at the time. By now the House of Prada operated in 40 locations worldwide, 20 of which were in Japan. The company owned eight factories and subcontracted work from 84 other manufacturers in Italy. Prada's and Bertelli's respective businesses were merged to create Prapar B.V. in 1996. The name, however, was later changed to Prada B.V., and Patrizio Bertelli was named Chief Executive Officer of the Prada luxury company.\u003c\/p\u003e\n\u003cp\u003e1996 can also be seen as marking an important turning point in Prada's aesthetics, one that fueled the brand's worldwide reputation. Journalists praised Miuccia's development of an “ugly chic” style, which initially confused customers by offering blatantly unsexy outfits which then revealed to offer daring and original takes on the relationship between fashion and desire.\u003csup id=\"cite_ref-14\" class=\"reference\"\u003e\u003c\/sup\u003eSince then Prada has been regarded as one of the most intelligent and conceptual designers.\u003c\/p\u003e\n\u003cp\u003eIn 1997, Prada posted revenue of US$674 million. Another store in Milan opened that same year. According to \u003ci\u003e\u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/The_Wall_Street_Journal\" title=\"The Wall Street Journal\"\u003eThe Wall Street Journal\u003c\/a\u003e\u003c\/i\u003e, Bertelli smashed the windows of the store a day before the opening, after he had become deeply unsatisfied with the set-up. Bertelli also acquired shares in the \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Gucci_group\" class=\"mw-redirect\" title=\"Gucci group\"\u003eGucci group\u003c\/a\u003e, and later blamed Gucci for \"aping his wife's designs.\" In June 1998, Bertelli gained 9.5% \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Return_on_investment\" title=\"Return on investment\"\u003ereturn on investment\u003c\/a\u003e at US$260 million.\u003csup id=\"cite_ref-15\" class=\"reference\"\u003e\u003c\/sup\u003e Analysts began to speculate that he was attempting a take over of the Gucci group. The proposition seemed unlikely, however, because Prada was at the time still a small company and was in debt. \u003ci\u003eFunding Universe\u003c\/i\u003e states that \"At the very least, Prada had a voice as one of Gucci's largest shareholders (a 10 percent holding would be required for the right to request a seat on the board) and would stand to profit tidily should anyone try to take over Gucci.\" However, Bertelli sold his shares to \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/LVMH\" title=\"LVMH\"\u003eMoët-Hennessy • Louis Vuitton\u003c\/a\u003e chairman \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Bernard_Arnault\" title=\"Bernard Arnault\"\u003eBernard Arnault\u003c\/a\u003e in January 1998 for a profit of US$140 million. Arnault was in fact attempting a take over of Gucci. LVMH had been purchasing fashion companies for a while and already owned \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Christian_Dior_SA\" class=\"mw-redirect\" title=\"Christian Dior SA\"\u003eDior\u003c\/a\u003e, \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Givenchy\" title=\"Givenchy\"\u003eGivenchy\u003c\/a\u003e, and other luxury brands. Gucci, however, managed to fend him off by selling a 45% stake to industrialist \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Fran%C3%A7ois_Pinault\" title=\"François Pinault\"\u003eFrançois Pinault\u003c\/a\u003e, for US$3 billion.\u003csup id=\"cite_ref-washingtonpost.com1_16-0\" class=\"reference\"\u003e\u003c\/sup\u003e In 1998, the first Prada menswear boutique opened in Los Angeles.\u003c\/p\u003e\n\u003cp\u003ePrada was determined to hold a leading portfolio of luxury brands, like the Gucci group and LVMH. Prada purchased 51% of \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Helmut_Lang_(artist)\" title=\"Helmut Lang (artist)\"\u003eHelmut Lang\u003c\/a\u003e's company based in New York for US$40 million in March 1999. \u003csup id=\"cite_ref-nssmag.com_17-0\" class=\"reference\"\u003e\u003c\/sup\u003eLang's company was worth about US$100 million. Months later, Prada paid US$105 million to have full control of Jil Sander A.G., a German-based company with annual revenue of US$100 million. The purchase gained Prada a foothold in Germany, and months later Jil Sander resigned as chairwoman of her namesake company. \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Church%27s\" title=\"Church's\"\u003eChurch \u0026amp; Company\u003c\/a\u003e, an English shoemaker, also came under the control of Prada, when Prada bought 83% of the company for US$170 million.\u003csup id=\"cite_ref-New_York_Times_18-0\" class=\"reference\"\u003e\u003c\/sup\u003e A joint venture between Prada and the De Rigo group was also formed that year to produce Prada eyewear. In October 1999, Prada joined with LVMH and beat Gucci to buy a 51% stake in the Rome-based \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Fendi\" title=\"Fendi\"\u003eFendi S.p.A\u003c\/a\u003e. Prada's share of the purchase (25.5%) was worth US$241.5 million out of the reported US$520 million total paid by both Prada and LVMH. \u003csup id=\"cite_ref-nytimes.com_19-0\" class=\"reference\"\u003e\u003c\/sup\u003e\u003csup id=\"cite_ref-nytimes.com1_20-0\" class=\"reference\"\u003e\u003c\/sup\u003ePrada took on debts of Fendi, as the latter company was not doing well financially.\u003c\/p\u003e\n\u003cp\u003eThese acquisitions elevated Prada to the top of the luxury goods market in Europe. Revenue tripled from that of 1996, to L2 trillion. Despite apparent success, the company was still in debt.\u003c\/p\u003e\n\u003ch3\u003e\u003cspan class=\"mw-headline\" id=\"2000s\"\u003e2000s\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eThe company's merger and purchasing sprees slowed in the 2000s. However, the company signed a loose agreement with \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Azzedine_Alaia\" class=\"mw-redirect\" title=\"Azzedine Alaia\"\u003eAzzedine Alaia\u003c\/a\u003e. Skincare products in unit doses were introduced in the United States, Japan, and Europe in 2000. A 30-day supply of cleansing lotion was marketed at the retail price of US$100. To help pay off debts of over US$850  million, the company planned on listing 30% of the company on the Milan Stock Exchange in June 2001. However, the offering slowed down after a decline in spending on luxury goods in the United States and Japan. In 2001, under the pressure of his bankers, Bertelli sold all of Prada's 25.5% share in Fendi to LVMH. The sale raised only US$295 million.\u003c\/p\u003e\n\u003cp\u003eBy 2006, the \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Helmut_Lang_(fashion_brand)\" title=\"Helmut Lang (fashion brand)\"\u003eHelmut Lang\u003c\/a\u003e, Amy Fairclough, Ghee, and \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Jil_Sander\" title=\"Jil Sander\"\u003eJil Sander\u003c\/a\u003e labels were sold. Jil Sander was sold to the private equity firm Change Capital Partners, which was headed by Luc Vandevelde, the chairman of \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Carrefour\" title=\"Carrefour\"\u003eCarrefour\u003c\/a\u003e, while the Helmut Lang label is now owned by Japanese fashion company Link Theory. Prada is still recovering from the Fendi debt. More recently, a 45% stake of the Church \u0026amp; Company brand has been sold to Equinox.\u003c\/p\u003e\n\u003cp\u003eThe Prada Spring\/Summer 2009 Ready-to-Wear fashion show, held on 23 September 2008 in \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Milan\" title=\"Milan\"\u003eMilan\u003c\/a\u003e, got infamous coverage because all the models on the catwalk were tottering\u003csup id=\"cite_ref-21\" class=\"reference\"\u003e\u003c\/sup\u003e – several of them stumbled,\u003csup id=\"cite_ref-22\" class=\"reference\"\u003e\u003c\/sup\u003e while two models fell down in front of the photographers and had to be helped by spectators to get up.\u003csup id=\"cite_ref-23\" class=\"reference\"\u003e\u003c\/sup\u003e They removed their shoes in order to continue their walk.\u003csup id=\"cite_ref-24\" class=\"reference\"\u003e\u003c\/sup\u003e\u003csup id=\"cite_ref-25\" class=\"reference\"\u003e\u003c\/sup\u003e One more model (\u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Sigrid_Agren\" title=\"Sigrid Agren\"\u003eSigrid Agren\u003c\/a\u003e) even had to stop and go back during the finale walk as she couldn't manage walking in her high heels any longer.\u003csup id=\"cite_ref-26\" class=\"reference\"\u003e\u003c\/sup\u003e Interviewed right after the show, one model declared: \"I was having a panic attack, my hands were shaking. The heels were so high.\"\u003csup id=\"cite_ref-27\" class=\"reference\"\u003e\u003c\/sup\u003e The designer \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Miuccia_Prada\" title=\"Miuccia Prada\"\u003eMiuccia Prada\u003c\/a\u003e, on her side, did not blame the height of the shoes, but the silk little socks inside, which were slippery and moved inside of the shoes, preventing the models' feet from having a correct grip on the sole.\u003csup id=\"cite_ref-28\" class=\"reference\"\u003e\u003c\/sup\u003e\u003csup id=\"cite_ref-29\" class=\"reference\"\u003e\u003c\/sup\u003e Miuccia Prada also assured that the shoes sold in stores would have a lower heel,\u003csup id=\"cite_ref-30\" class=\"reference\"\u003e\u003c\/sup\u003e and that the little socks would be sewn into the shoes in order to prevent further slips. But many fashionistas rightly claimed that the socks, once sewn into the shoes, would be non-washable and would quickly stink and become grey.\u003csup id=\"cite_ref-31\" class=\"reference\"\u003e\u003c\/sup\u003e Consequently, the shoes have never been commercially sold.\u003c\/p\u003e\n\u003ch3\u003e\u003cspan class=\"mw-headline\" id=\"2010s\"\u003e2010s\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eAccording to \u003ci\u003e\u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Fortune_(magazine)\" title=\"Fortune (magazine)\"\u003eFortune\u003c\/a\u003e\u003c\/i\u003e, Bertelli planned on increasing revenue of the company to US$5 billion by 2010.\u003c\/p\u003e\n\u003cp\u003eOn 6 May 2011 \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Hong_Kong_Stock_Exchange\" title=\"Hong Kong Stock Exchange\"\u003eHong Kong Stock Exchange\u003c\/a\u003e was accused on approving Prada's IPO during \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Prada_Gender_Discrimination_Case\" class=\"mw-redirect\" title=\"Prada Gender Discrimination Case\"\u003ePrada Gender Discrimination Case\u003c\/a\u003e which Prada was ultimately to win. Feminist NGOs and \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Hong_Kong_Legislative_Council\" class=\"mw-redirect\" title=\"Hong Kong Legislative Council\"\u003eHong Kong Legislative Council\u003c\/a\u003e lawmaker \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Lee_Cheuk-yan\" title=\"Lee Cheuk-yan\"\u003eLee Cheuk-yan\u003c\/a\u003e protested in front of \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Hong_Kong_Stock_Exchange\" title=\"Hong Kong Stock Exchange\"\u003eHong Kong Stock Exchange\u003c\/a\u003e.\u003csup id=\"cite_ref-32\" class=\"reference\"\u003e\u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Prada#cite_note-32\"\u003e[32]\u003c\/a\u003e\u003c\/sup\u003e\u003csup id=\"cite_ref-33\" class=\"reference\"\u003e\u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Prada#cite_note-33\"\u003e[33]\u003c\/a\u003e\u003c\/sup\u003e\u003csup id=\"cite_ref-34\" class=\"reference\"\u003e\u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Prada#cite_note-34\"\u003e[34]\u003c\/a\u003e\u003c\/sup\u003e\u003csup id=\"cite_ref-35\" class=\"reference\"\u003e\u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Prada#cite_note-35\"\u003e[35]\u003c\/a\u003e\u003c\/sup\u003e\u003csup id=\"cite_ref-36\" class=\"reference\"\u003e\u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Prada#cite_note-36\"\u003e[36]\u003c\/a\u003e\u003c\/sup\u003e\u003csup id=\"cite_ref-37\" class=\"reference\"\u003e\u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Prada#cite_note-37\"\u003e[37]\u003c\/a\u003e\u003c\/sup\u003e\u003c\/p\u003e\n\u003cp\u003eOn 24 June 2011 the brand was listed on the \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Hong_Kong_Stock_Exchange\" title=\"Hong Kong Stock Exchange\"\u003eHong Kong Stock Exchange\u003c\/a\u003e to raise $2.14 billion, but failed to meet expectations reported by AAP on 17 June 2011\u003csup id=\"cite_ref-38\" class=\"reference\"\u003e\u003c\/sup\u003e and Bloomberg.\u003csup id=\"cite_ref-39\" class=\"reference\"\u003e\u003c\/sup\u003e\u003c\/p\u003e\n\u003cp\u003eIn 2015, Prada's turnover was 3,551.7 million euros, up 1 percent from 2014, while its gross operating profit fell 16.5 percent to 954.2 million euros.\u003csup id=\"cite_ref-40\" class=\"reference\"\u003e\u003c\/sup\u003e\u003c\/p\u003e\n\u003cp\u003eIn July 2016, Prada began selling its clothing online through Net-a-Porter and Mytheresa in response to changing consumer preferences and the need to reach a wider audience. This strategic move allowed Prada to tap into e-commerce expertise, reduce overhead costs, and adapt to the digital age while maintaining its luxury brand image..\u003csup id=\"cite_ref-41\" class=\"reference\"\u003e\u003c\/sup\u003e\u003c\/p\u003e\n\u003cp\u003eAs of March 2018, Prada's sales turned positive after declining since 2014, and their stock jumped 14% at the news.\u003csup id=\"cite_ref-42\" class=\"reference\"\u003e\u003c\/sup\u003e\u003c\/p\u003e\n\u003cp\u003eStating that Prada would be \"(f)ocusing on innovative materials will allow the company to explore new boundaries of creative design while meeting the demand for ethical products,\" the company announced in 2019 that fur will be eliminated from the collection and all house brands as of 2020.\u003csup id=\"cite_ref-43\" class=\"reference\"\u003e\u003c\/sup\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan class=\"mw-headline\" id=\"2020s\"\u003e2020s\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eIn February 2020, Miuccia Prada and Patrizio Bertelli named the Belgian designer \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Raf_Simons\" title=\"Raf Simons\"\u003eRaf Simons\u003c\/a\u003e as co-creative director.\u003csup id=\"cite_ref-44\" class=\"reference\"\u003e\u003c\/sup\u003e\u003c\/p\u003e\n\u003cp\u003eIn August 2020, the fashion house announced it would no longer use \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Kangaroo_leather\" title=\"Kangaroo leather\"\u003ekangaroo leather\u003c\/a\u003e in its products.\u003csup id=\"cite_ref-45\" class=\"reference\"\u003e\u003c\/sup\u003e In 2020, fashion magazine \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Vanity_Teen\" title=\"Vanity Teen\"\u003eVanity Teen\u003c\/a\u003epromoted its Prada Resort 21 campaign.\u003csup id=\"cite_ref-46\" class=\"reference\"\u003e\u003c\/sup\u003e\u003c\/p\u003e\n\u003cp\u003eJanuary 2023 saw Prada announce \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Andrea_Guerra_(businessman)\" title=\"Andrea Guerra (businessman)\"\u003eAndrea Guerra\u003c\/a\u003e as its next CEO; Guerra formerly was CEO of both \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Luxottica\" title=\"Luxottica\"\u003eLuxottica\u003c\/a\u003e and \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Eataly\" title=\"Eataly\"\u003eEataly\u003c\/a\u003e, and later the leader of \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/LVMH\" title=\"LVMH\"\u003eLVMH\u003c\/a\u003e's hotel division. Guerra was onboarded to ease the transition between the Bertelli and his children, who are expected to inherit the company. One of Guerra's first moves was to look at dual listing Prada stock on both the Hong Kong Stock Exchange as well as on a European stock exchange, expected to be one in Milan.\u003cmeta charset=\"UTF-8\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan class=\"mw-headline\" id=\"2010s\"\u003e2010s\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eAccording to \u003ci\u003e\u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Fortune_(magazine)\" title=\"Fortune (magazine)\"\u003eFortune\u003c\/a\u003e\u003c\/i\u003e, Bertelli planned on increasing revenue of the company to US$5 billion by 2010.\u003c\/p\u003e\n\u003cp\u003eOn 6 May 2011 \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Hong_Kong_Stock_Exchange\" title=\"Hong Kong Stock Exchange\"\u003eHong Kong Stock Exchange\u003c\/a\u003e was accused on approving Prada's IPO during \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Prada_Gender_Discrimination_Case\" class=\"mw-redirect\" title=\"Prada Gender Discrimination Case\"\u003ePrada Gender Discrimination Case\u003c\/a\u003e which Prada was ultimately to win. Feminist NGOs and \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Hong_Kong_Legislative_Council\" class=\"mw-redirect\" title=\"Hong Kong Legislative Council\"\u003eHong Kong Legislative Council\u003c\/a\u003e lawmaker \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Lee_Cheuk-yan\" title=\"Lee Cheuk-yan\"\u003eLee Cheuk-yan\u003c\/a\u003e protested in front of \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Hong_Kong_Stock_Exchange\" title=\"Hong Kong Stock Exchange\"\u003eHong Kong Stock Exchange\u003c\/a\u003e.\u003csup id=\"cite_ref-32\" class=\"reference\"\u003e\u003c\/sup\u003e\u003csup id=\"cite_ref-37\" class=\"reference\"\u003e\u003c\/sup\u003e\u003c\/p\u003e\n\u003cp\u003eOn 24 June 2011 the brand was listed on the \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Hong_Kong_Stock_Exchange\" title=\"Hong Kong Stock Exchange\"\u003eHong Kong Stock Exchange\u003c\/a\u003e to raise $2.14 billion, but failed to meet expectations reported by AAP on 17 June 2011\u003csup id=\"cite_ref-38\" class=\"reference\"\u003e\u003c\/sup\u003e and Bloomberg.\u003csup id=\"cite_ref-39\" class=\"reference\"\u003e\u003c\/sup\u003e\u003c\/p\u003e\n\u003cp\u003eIn 2015, Prada's turnover was 3,551.7 million euros, up 1 percent from 2014, while its gross operating profit fell 16.5 percent to 954.2 million euros.\u003csup id=\"cite_ref-40\" class=\"reference\"\u003e\u003c\/sup\u003e\u003c\/p\u003e\n\u003cp\u003eIn July 2016, Prada began selling its clothing online through Net-a-Porter and Mytheresa in response to changing consumer preferences and the need to reach a wider audience. This strategic move allowed Prada to tap into e-commerce expertise, reduce overhead costs, and adapt to the digital age while maintaining its luxury brand image..\u003csup id=\"cite_ref-41\" class=\"reference\"\u003e\u003c\/sup\u003e\u003c\/p\u003e\n\u003cp\u003eAs of March 2018, Prada's sales turned positive after declining since 2014, and their stock jumped 14% at the news.\u003csup id=\"cite_ref-42\" class=\"reference\"\u003e\u003c\/sup\u003e\u003c\/p\u003e\n\u003cp\u003eStating that Prada would be \"(f)ocusing on innovative materials will allow the company to explore new boundaries of creative design while meeting the demand for ethical products,\" the company announced in 2019 that fur will be eliminated from the collection and all house brands as of 2020.\u003csup id=\"cite_ref-43\" class=\"reference\"\u003e\u003c\/sup\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan class=\"mw-headline\" id=\"2020s\"\u003e2020s\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eIn February 2020, Miuccia Prada and Patrizio Bertelli named the Belgian designer \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Raf_Simons\" title=\"Raf Simons\"\u003eRaf Simons\u003c\/a\u003e as co-creative director.\u003csup id=\"cite_ref-44\" class=\"reference\"\u003e\u003c\/sup\u003e\u003c\/p\u003e\n\u003cp\u003eIn August 2020, the fashion house announced it would no longer use \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Kangaroo_leather\" title=\"Kangaroo leather\"\u003ekangaroo leather\u003c\/a\u003e in its products.\u003csup id=\"cite_ref-45\" class=\"reference\"\u003e\u003c\/sup\u003e In 2020, fashion magazine \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Vanity_Teen\" title=\"Vanity Teen\"\u003eVanity Teen\u003c\/a\u003e promoted its Prada Resort 21 campaign.\u003csup id=\"cite_ref-46\" class=\"reference\"\u003e\u003c\/sup\u003e\u003c\/p\u003e\n\u003cp\u003eJanuary 2023 saw Prada announce \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Andrea_Guerra_(businessman)\" title=\"Andrea Guerra (businessman)\"\u003eAndrea Guerra\u003c\/a\u003e as its next CEO; Guerra formerly was CEO of both \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Luxottica\" title=\"Luxottica\"\u003eLuxottica\u003c\/a\u003e and \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Eataly\" title=\"Eataly\"\u003eEataly\u003c\/a\u003e, and later the leader of \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/LVMH\" title=\"LVMH\"\u003eLVMH\u003c\/a\u003e's hotel division. Guerra was onboarded to ease the transition between the Bertelli and his children, who are expected to inherit the company. One of Guerra's first moves was to look at dual listing Prada stock on both the Hong Kong Stock Exchange as well as on a European stock exchange, expected to be one in Milan.\u003csup id=\"cite_ref-48\" class=\"reference\"\u003e\u003c\/sup\u003e\u003c\/p\u003e\n\u003cp\u003eSource: \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Prada\"\u003e\u003cstrong\u003eWikipedia\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c!----\u003e","products":[{"product_id":"prada-elegant-floral-print-leather-pumps","title":"Pradа Venice Floral Print Leather Pumps","description":"\u003cp\u003e\u003cstrong\u003ePrada\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eVenice Floral Print Leather Pumps\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eStep into elegance with these stunning heels from \u003cstrong\u003ePrada\u003c\/strong\u003e, brand new with tags. Exquisite black leather merges with a playful pink floral print to create a shoe that speaks of sophistication and refinement. Crafted with exceptional Italian workmanship, these pumps are designed not only to make a statement but also to embody the essence of luxury with every step. Don’t miss the chance to make these exclusive heels a staple in your wardrobe.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial\u003c\/strong\u003e: \u003cem\u003e100% Leather\u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor\u003c\/strong\u003e: \u003cem\u003eBlack with pink floral print\u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eCountry of origin: SE\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eLogo details\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eLeather bottom sole\u003c\/em\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Prada","offers":[{"title":"EU 36","offer_id":49210629062998,"sku":"LA10138- 36","price":650.0,"currency_code":"EUR","in_stock":false},{"title":"EU 39.5","offer_id":49210629095766,"sku":"LA10138-39.5","price":650.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/3572\/6137\/files\/17B9F569-3936-43A8-94FC-EA846F08FA93.png?v=1740347998"},{"product_id":"prada-white-leather-clutch-bag","title":"Prada White Leather Clutch Bag","description":"\u003cp\u003e\u003cstrong\u003eWomen’s clutch bag PRADA\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSKU:\u003c\/strong\u003e 1NE0392BYAF0009\u003c\/p\u003e\n\u003cp\u003eMade from \u003cb\u003eleather\u003c\/b\u003e in \u003cb\u003ewhite\u003c\/b\u003e is a \u003cb\u003eclutches\u003c\/b\u003e designed by \u003cb\u003ePrada\u003c\/b\u003e. It has features like \u003cb\u003efront logo, back logo, removable handle, intentionally distressed areas may vary\u003c\/b\u003e.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor: \u003c\/strong\u003eWhite\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHandle length:\u003c\/strong\u003e \u003cem\u003e13 cm\u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDepth:\u003c\/strong\u003e \u003cem\u003e5.5 cm\u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClosure:\u003c\/strong\u003e Zip closure\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWidth:\u003c\/strong\u003e 27 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeight:\u003c\/strong\u003e 14.5 cm\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Prada","offers":[{"title":"Default Title","offer_id":50748895756630,"sku":"PR15185777918217BT","price":1150.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/3572\/6137\/files\/8343558.jpg?v=1751686820"},{"product_id":"prada-black-calf-leather-bos-taurus-slip-on-loafers-1","title":"Prada Toblach Loafers","description":"\u003cp\u003e\u003cstrong\u003ePrada\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSKU: \u003c\/strong\u003e\u003cspan\u003e4D3612 070 F0002 F D001\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThe Toblach leather Loafers\u003c\/em\u003e reinterpret the classic moccasin by merging traditional details with the dynamic attitude of a sneaker. Crafted in smooth leather with an inverted apron and a refined leather band, they are completed by a flexible rubber sole with a textured tread that enhances grip and adds a contemporary edge to the design. The result is a hybrid shoe that combines timeless elegance with modern functionality.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSeason\u003c\/strong\u003e: \u003cem\u003eSS26\u003c\/em\u003e\u003cbr\u003e \u003cstrong\u003eComposition\u003c\/strong\u003e: \u003cem\u003eUPPER 100% Calf Leather Bos Taurus SOLE 100% Rubber\u003c\/em\u003e\u003c\/p\u003e","brand":"Prada","offers":[{"title":"EU 39","offer_id":52051120062806,"sku":"PR-4D3612FD001070F0002-EU39\/US6","price":1150.0,"currency_code":"EUR","in_stock":true},{"title":"EU 39.5","offer_id":53056664502614,"sku":"PR-4D3612FD001070F0002-EU39.5\/US6.5","price":1150.0,"currency_code":"EUR","in_stock":false},{"title":"EU 38.5","offer_id":53069158777174,"sku":"PR-4D3612FD001070F0002-EU 38.5 | US 5.5","price":1150.0,"currency_code":"EUR","in_stock":false},{"title":"EU 38","offer_id":53172970193238,"sku":"PR-4D3612FD001070F0002-EU 38 | US 5","price":1150.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/3572\/6137\/files\/5729E22B-636E-40D4-8F01-4585C806C823.png?v=1774478494"},{"product_id":"prada-white-fabric-low-top-sneakers","title":"Prada Montecarlo Re-Edition 2005 Sneakers","description":"\u003cp\u003e\u003cstrong\u003eWomen’s sneakers Prada Montecarlo Re-Edition 2005\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSKU: \u003c\/strong\u003e1E247OFD0103D8CF0009\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eThe Montecarlo\u003c\/strong\u003e \u003cstrong\u003eRe-Edition 2005\u003c\/strong\u003e sneakers\u003c\/em\u003e by \u003cstrong\u003ePrada\u003c\/strong\u003e are crafted in a refined combination of mesh and suede leather, giving the model a contemporary and dynamic aesthetic. The design is enhanced by the laminated logo printed on the front, a distinctive detail that recalls the brand’s elegance. 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